Expanding on what’s already successful is a pretty safe bet, business-wise, and that’s exactly what Adidas and Stella McCartney had in mind when they decided to collaborate on another sports line. The two companies work together on the popular Adidas by Stella McCartney line, and the new Adidas StellaSport line will debut next week.
If you thought “athleisure” might be a fading trend, you may want to think again. According to WWD, StellaSport is geared toward a younger audience; McCartney says of the new collection, “These pieces are designed to complement your life and be totally realistic that fashion and sport technology are here to stay.”
The collection will include apparel, accessories and footwear, with price points ranging from $20 to $100. The footwear will be edgy and modern, with mesh uppers and built-in sock liners. With a younger target audience, it’s a safe bet to expect bold prints and colors.
Mark your calendars and be sure to shop this collection January 15th via Nordstrom.