Tom Ford is a regular household name in fashion (and in popular culture thanks to Jay-Z). When I talk about my line of work with friends who aren’t in the fashion industry, the issue of prices often comes up, and the raised eyebrows come right along with it. While I may be somewhat immune to the rising prices in footwear, but Tom Ford’s prices consistently blow my mind.
The brand identity of Tom Ford is very specific, and not just aesthetically. Ford, more than most, is known for his extravagant prices. Dangling astronomical (even by fashion standards) price tags off all Tom Ford products, is one way the brand distinguishes itself from other fashion brands in the market. Everything from a $50 lipstick, to a $25,000 handbag, to a pair of $1,800 pair of pumps – the brand knows it they can slap these kind of prices on their product and have confidence that they will sell, or even sell out, simply because the Tom Ford name is associated with the product.
I can’t deny my love for Tom Ford shoes; the man knows the way to a shoe-lover’s heart. However, can I see myself spending money on Tom Ford shoes? I’m sad to say that I can’t, at least not at these prices. What are your thoughts on the Tom Ford price tag?