It’s no secret that smartphones have changed our shopping experiences exponentially. We can use our mobile device as a method of payment, take pictures to remember products we like, scan QR codes to find details and reviews on just about anything, and it also gives the ability for “showrooming.” Showrooming is the practice of customers trying on and browsing in a store, then purchasing the items for cheaper prices on the Internet.
Now let’s admit, we’re all guilty of having done it at one point. According to NY-based L2 Think Tank, 82% of shoppers engage in showrooming. We’re not saying that it’s right or wrong, but brick-and-mortar stores are not happy about it. No store wants their staff to waste their time on the sales floor with customers that have no intention of purchasing, even if they find something they like and intend to buy, which is why some retail stores (shoe stores, in particular) are beginning to charge shoppers try-on fees.
The try-on fees are a way for retail stores to combat showrooming while still managing to make a small profit. The fees generally range anywhere from $5 to $25 dollars. We understand the problem showrooming is costing the brick-and-mortar stores, but couldn’t this all be solved if the stores managed to match online prices? Stores such as Target have begun matching Amazon prices in all locations, which could ultimately be a real game changer in the end. If that were to happen, customers would be getting the in-store experience with online prices, not to mention instant gratification and no shipping fees.
We want to hear what you think. Would you be willing to pay to try on shoes?
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